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This article aims to discuss the importance of measuring the outcomes and progress in executive coaching.

It’s important for both clients and coaches because they can get the most out of their relationship if they set goals at the beginning, track progress along the way, and measure results in various ways depending on what is needed or preferred by either party.

When leadership development coaches work with their clients, it’s essential to set goals at the beginning of the coaching engagement. Goal-setting activities give both the coach and client a sense of direction and clear objectives. It also allows for progress to be tracked along the way.

There are a variety of different ways that coaches can measure progress and results. The most important thing is to use a technique that is best suited for the individual client’s needs and preferences. Common methods include surveys, interviews, focus groups, and 360-degree feedback.

The Importance of Measurement

The importance of measurement in leadership development coaching can’t be overstated. It allows coaches and clients to track progress and ensure that the coaching experience has the desired impact. Without measurement, it would be difficult to know if changes in attitude or behavior result from the coaching or something else.

Coaches should use various methods to measure progress and results, depending on what is most appropriate for the individual client. Surveys are a great way to collect quantitative data about how coaching impacts employees. They can be administered before and after coaching sessions to gauge changes in attitudes or perceptions. 

Interviews are another popular method for measuring progress and results. They can be conducted with clients, direct reports, or other stakeholders. This qualitative data can provide valuable insights into the coaching process and its impact on individuals and organizations. Focus groups are another option for collecting qualitative data. These can discuss the coaching experience, objectives, progress, and results. 360-degree feedback is a type of assessment that provides a well-rounded view of an individual’s leadership skills and behaviors. It involves collecting feedback from the individual’s manager, direct reports, peers, and others who interact with them regularly.

No matter what method is used, it’s essential to measure progress and results to ensure leadership development coaching has the desired impact. By tracking outcomes and measuring progress, coaches and clients can work together to create a successful coaching experience. This data can also be used to make improvements to the coaching process.

Setting Goals at the Beginning

Setting goals at the beginning of an executive coaching engagement is vital for both the client and the coach. The client can use these goals to help measure progress and outcomes during and after the coaching relationship. Coaches can also use these goals to track their progress and ensure that they are meeting the needs of their clients.

There are various ways to set goals, and it’s crucial to find a system that works best for both parties. Some clients may prefer specific, measurable goals, while others may prefer more general goals that allow for more flexibility. Coaches should be prepared to work with both types of clients and should be familiar with various goal-setting techniques.

Some clients may want to set goals directly related to their job performance. For example, a client working on leadership development might set a goal to receive positive feedback from direct reports regularly. A client trying to improve time management might set a goal to complete all tasks in their inbox within 24 hours.

Other clients may prefer to set goals that are more personal in nature. For example, a client working on stress management might set a goal to meditate for 20 minutes every day. A client trying to improve work/life balance might develop a plan to take one vacation day per month.

No matter what type of goals the client chooses, it’s important for the coach to help them develop a plan to achieve those goals. Planning may involve setting smaller, achievable milestones, creating new habits, or trying different techniques. The coach should also provide support and accountability throughout the process.

Tracking Progress

Measuring progress is essential for any coaching engagement, but it is especially crucial in executive coaching. Executive coaching is a unique type of coaching that focuses on helping leaders achieve their goals and grow their businesses. Because of this, both the coach and the client need to track progress and outcomes throughout the engagement.

One way to measure progress is to set specific goals at the beginning of the coaching relationship. These goals can be anything from developing a leadership strategy to improving communication skills. By having particular targets in mind, both parties can track whether or not they are achieving their objectives.

Another way to measure progress is to keep track of changes in behavior or performance. We can do this by using assessment tools such as 360-degree feedback surveys or performance reviews. These tools can help identify areas where the client has made progress and areas where there is still room for improvement.

Finally, it is also essential to measure results in various ways, depending on the client’s needs and preferences. For example, some clients may prefer to focus on quantitative measures such as sales figures or profit margins. Others may focus on more qualitative measures such as employee satisfaction or customer loyalty.

By tracking progress in various ways, both coaches and clients can ensure that they get the most out of the coaching relationship. Tracking progress helps to create a more prosperous and influential coaching partnership.

Measuring Results

There is no one-size-fits-all answer when it comes to measuring executive coaching results. Coaches need to be prepared to measure progress in various ways, depending on the client’s needs and preferences. However, some general tips can help both clients and coaches measure success.

One of the most important things to keep in mind is that the coach and client should set goals at the beginning of the coaching engagement. Goal setting will help both parties track progress and ensure that they get the most out of the relationship. To set practical goals, coaches should ask clients various questions about their current situation and desired outcomes.

Clients should also be prepared to measure results in a variety of ways. This may include keeping a journal, setting up regular check-ins with the coach, and tracking progress towards specific goals. By measuring success in multiple ways, clients can get a more well-rounded view of their progress.


Setting goals and tracking progress is essential for both executive coaching clients and coaches themselves. Setting goals at the beginning of the coaching engagement can ensure that you’re getting the most out of your leadership development experience with a coach. You also want to be ready to measure results in different ways depending on what’s going well or not so well as part of your leadership journey.

If all this sounds intimidating, don’t worry–I am here to help! I would love nothing more than to partner with you to create an effective leadership plan that helps move toward success. If you’re interested in learning more about how I can help, please don’t hesitate to reach out. I offer a complimentary consultation to discuss your leadership development goals. Visit my website or contact me today to get started!

Mike Horne, Ph.D., s a leadership development expert and the author of Integrity by Design: Working and Living Authentically. He has been helping leaders grow their businesses for over 30 years. Contact her at or visit his website at for more information.