Creating a Personal Brand with Kasey Jones

Welcome to another episode of The Authentic Change Podcast, I am Mike Horne, your host and I am delighted to be joined today by Kasey Jones, founder of A Better Jones.com, As a leading expert authority and growth strategy coach, Kasey empowers founders to harness the power of what makes them different to build high growth businesses with impact. Her expertise is in early-stage growth strategy, demand generation, and systematizing personal brand growth and relationship building at scale so that her clients are sure to be attracting ideal customers, impressing potential investors, and connecting with other influencers in their industry.

Today, Kasey dives deep into the formula of growth (Self-awareness + Action = Growth) and also expands on how to create a personal brand that is an authentic representation of who you are and what you want to deliver to the world.

• [2:02] Kasey shares a few words about herself and talks about where the name of her company comes from.
• [3:44] Life is suffering, so enhancing the beauty and joy in it is crucial.
• [6:23] Kasey talks about the myth that states that if we apply intention, our actions result to be less authentic.
• [8:30] Awareness and representation are related but different concepts.
• [12:05] Branding and authenticity.
• [14:55] How does Kasey start helping her clients create a personal brand?
• [16:18] Know your self-limiting beliefs.
• [17:55] Kasey talks about redirecting.
• [18:33] Instead of making decisions based on who you were, you should make them based on who you are going to become.
• [21:48] Kasey shares about a scarcity vs an abundance mindset.
• [23:03] How does Kasey teach people to take a step back?