Don't Suck at Recruiting with Bill Brown

“Technology is fantastic, but sometimes we lose the human touch. And so it's important just to step back for a moment, and to not think that you know everything, and to actually seek knowledge or wisdom from others,” explains Bill Brown, Chief People Officer at Think People Culture and author of Don’t Suck at Recruiting: Strategies and Techniques for Creating a Better Candidate Experience. Today, Bill leverages his over 20 years of human resources experience to share top recruiting tips for authentic leaders looking to attract and retain top talent.

Recruiting is so important, because the quality of your employees is really what sets your business apart from others. In order to attract the right person for the job, you first need to identify what an ideal candidate looks like. Decide on two or three essential features and use that to qualify candidates. Formulate a job description that is more than just a list of responsibilities or requirements. Instead, try to really give the candidate an idea of what the day to day will look like and how they can achieve success. This will allow them to start envisioning themselves in the role. Bill also recommends reaching out personally to let candidates know exactly what to expect during the recruitment process. While automation certainly has its place within business, there are still areas which are better handled with a human touch.

Don’t let yourself suck at recruiting. Seek out an HR expert like Bill and start building a better candidate experience. Remember that today’s employees have different priorities from employees in previous generations. In order to remain competitive and attract top talent, you will need strong branding that aligns with your candidates’ values as well as modern benefits like a hybrid work schedule.

• “A person who is reading this job description needs to be able to visualize themselves in the role.” (7:16 | Bill)
• “If we ask the right questions, we can ultimately get to the answer that we're looking for.” (10:09 | Bill)
• “There should be a measure of what your ideal candidate looks like, who the most qualified person is, and using those measurement tools to actually make the decision and be fair and equitable.” (18:46 | Bill)
• “I want us to ensure as leaders that employees are happy coming to work.” (31:48 | Bill)
• “Technology is fantastic, but sometimes we lose the human touch. And so it's important just to step back for a moment, and to not think that you know everything, and to actually seek knowledge or wisdom from others.” (33:01 | Bill)
• “Automation matters as much as people matter, but be efficient in your process.” (35:09 | Bill)