The Core of an Organization Lays in Its Values with Michael Kurland

Welcome to another episode of The Authentic Change Podcast, I am Mike Horne, your host and I am joined today by Michael Kurland, CEO and founder of Branded Group, also a host of Be Better Podcast. In this episode, Michael shares the set of values he has promoted in his company by leading with purpose and giving back to his community.

• [1:39] Michael introduces himself.
• [5:25] Michael dives deep into the changes that happened in his life in 2013, and what drew him into the greatest transformation of his life.
• [9:15] Where does “Be Better” come from?
• [11:01] Employees came up with: Be better, be humble, be altruistic, be honest, be adaptable.
• [11:44] Michael talks about how personal and organizational values are intertwined.
• [13:58] Michael talks about the beginnings of Be Better program.
• [17:11] Being altruistic has proven to be difficult during the pandemic.
• [17:49] Michael recognizes that staying humble can be a challenge when you are growing a company successfully.
• [18:45] Michael talks about how the company’s values have evolved with time.
• [20:40] Michael talks about his personal growth during the past eight years and how it is connected to his current state of happiness.
• [22:22] Michael speaks on his perspective about authenticity.
• [24:47] What is Michael’s coaching approach?
• [27:50] How do you stay involved as a leader when you give people plenty of autonomy?
• [29:27] Michael encourages people to really listen, reach out and connect, getting over the fear of rejection.
• [31:23] Michael shares tips with people who want to develop successful careers.