Outcomes Rocket with Saul Marquez

In this episode of the People Dividend, host Mike Horne interviews Saul Marquez, founder and CEO of Outcomes Rocket, a digital marketing agency focused on healthcare technology. Saul shares his journey from a successful corporate career in medical devices to entrepreneurship, emphasizing the importance of helping health tech companies succeed. He discusses key leadership lessons learned from his time at Medtronic, the significance of cultural, operational, and financial integration in business, and the challenges of overcoming self-doubt as an entrepreneur. Saul also provides valuable marketing strategies and stresses the importance of persistence and follow-up in business success. Tune in to hear Saul’s powerful message about being a 'go-giver' in the business world.

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Key Points:

• Why lack of marketing strategy cause 50% of businesses to fail and what to do about it
• Understanding the three buckets of marketing strategies: owned, earned, and paid media
• The importance of narrowing your target audience to enhance marketing effectiveness

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"If you get far enough in your career and you're looking to make explosive moves, the things that once propelled you are the things that are holding you back."

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"It is the power of follow up and follow through and consistency that really does make a difference."

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"The number one reason businesses fail is because of lack of product demand."

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