7 Steps To Stickiness with Andy Goram

“For any culture change initiative to survive, you've got to go where the sunshine is.” - Andy Goram

In this episode of the People Dividend podcast, host Mike Horne speaks with Andy Goram about the concept of 'stickiness' in organizations. Andy shares his insights on how to create a thriving workplace culture through his seven steps to stickiness, emphasizing the importance of engaging storytelling, integrity, effective leadership, and consistent communication. The conversation also touches on the significance of employee retention and the need for organizations to embrace human values in the modern workplace.

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Key Points:

• Stickiness in organizations leads to better employee engagement.
• Finding early adopters is key to driving culture change.
• Employee retention is more important than ever in today's labor market.

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Retention is the secret to unlocking some real latent power that's lying dormant in so many employees. - Andy Goram

Winning needs witnesses. - Andy Goram 

For any culture change initiative to survive, you've got to go where the sunshine is. - Andy Goram

As a marketer, I go back to the law of diffusion of innovation and the bell curve that we sort of see. And what you need to get to is those innovators and early adopters, the guys who are waiting for this cultural change stuff, the guys who are desperate for this stuff, because they are the ones who are going to bring energy and effort. - Andy Goram